Waze is a GPS-based geographical navigation application program for smartphones using gaming codes (Avatar, scoring, badges, social) and including real time users inputs (eg: accidents, police traps, traffic jam)

WAZE

Country: Spain
Year: 2012

  • Uses traditional gamification rules (rewards, badges, score, avatars) to transform GPS navigation application in a game
  • Uses crowd-sourcing to supply the application with real-time data and updates the application’s environment (traffic jams, police traps, accidents, etc.)

Concept

  • Waze differs from traditional GPS navigation software as it is a community-driven application which gathers map data and additional traffic information from users.
  • Like other GPS software, it recognizes users’ driving times to provide routing and real-time traffic updates. It is free to download and use. People can report traffic congestion, accidents, speed and police traps, and can update roads, landmarks, house numbers, etc.
  • Some deeds are rewarded: the first 10 km, the first report, the first friend. An algorithmic curve is used to give a lot of points at the start (to encourage use).
  • The user status changes depending on his score. Five statuses are possible: baby, adult, warrior, knight and king. The user‘s avatar can be recognized by other Waze users creating a users community.

Illustration

  • This Youtube video is a tour of Waze tool