ICICI Bank in India has set an example in the developing world by creating a “Digital Village” where all transactions are now paperless

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ICICI Bank Logo

Country: India  
Year: 2014

ICICI Bank in India has set an example in the developing world by creating a “Digital Village” where all transactions are now paperless

Concept

  • ICICI created ‘ICICI Digital Village’ in Gujarat to enable villagers to use technology in various aspects of life
  • The Bank has launched this village under their Marketing and Corporate Social Responsibility domains and has proven that full digitization of financial, education and health services is possible anywhere

Consumer Benefits

  • Customers have access to seamless banking services, all offerings of the bank are digitalized, from opening an account to everyday purchases
  • Villagers are given technology in the health sector, such a telemedicine via mobile or video conference
  • Villagers have a strong technology infrastructure available and access to real-time information. For example, farmers can be informed on prices of agricultural commodities on the stock exchange

How to use

  • Customers have access to a tablet or smartphone and free Wi-Fi across the village, with which they can perform all their transactions