Nvestly is a social investment platform allowing novices and experts to share information and track the performance of their portfolios in a single place

Nvestly Logo

Country: USA
Year: 2014

  • Nvestly is the Facebook of investing, it is extremely social and interactive. Having the possibility to compare oneself with other users and see what their investments/savings strategies are, is very addictive to people
  • By distributing Community Builder Badges, Nvestly rewards its users with gaming concepts. We can imagine it will distribute other badges based on accomplishments going forward (such as ranking first on the platform for multiple months, helping others, creating tutorial contents, etc…). These kind of rewards help the users stay interested by the service

Concept

Nvestly is a verified social media for stock trading that allows its users to share their investments (no amount ever disclosed)

  • Nvestly is particularly useful for new investors who would like to follow more experienced people and analyse their investment strategy and performance. It also allows users to have the feeling of being part of a community that can support and help them
  • But it also targets experienced stock traders who wants to display their track record online or get feedback on their trades
  • Nvestly provides the user with an investment dashboard and a profile. It also allows to rank users by their return and then compare their own performance against other users on an individual stock basis or the overall portfolio
  • As soon as new trades are posted by someone the user follows, or broker publishes an update, notifications are sent to followers

Pricing & Conditions

  • The website is free to use
  • The founders are going to add paid features in the current year (premium tools)
  • Available everywhere (but synchronization is only available to American brokerage accounts: TD Ameritrade, Fidelity, ShareBuilder, Scottrade, Charles Schwab, Merrill Lynch, E*Trade, Vanguard)

Differentiation

  • It is possible to take part in the community without connecting its portfolios
  • Nvestly offers a gamifying experience to its users by letting them compare their performance
  • It rewards users inviting 5 of their friends with a badge
  • Nvestly uses the same 256-bit bank-level encryption that most banking sites uses

Illustration

  • Check this quick list of Nvestly’s Features, here.
  • Short presentation of how Nvestly looks like