Bank of China offers a niche product dedicated to HNWIs in HK

Country: China bank-of-china
Year: 1912

  • For record, the admission fees for Tomson Shanghai Golf club are £72 000
  • Reach potential High Net Worth Individuals by developing special products associated to their needs and desires (Luxury cars, home, travel, specific sports)

Concept

  • Bank of China offers an insurance product targeting High Net Worth Individual.
  • Protection includes:
    • Personal accident
    • Loss of or damage to golfing equipment
    • Legal liability incurred for injury to others or damage to their property
    • Accidental loss of or damage to personal effects
    • The expenses incurred in celebration of accomplishing a hole-in-one
  • Coverage areas include Hong Kong, Macau and China

How to use

  • Such product can be distributed though a pay per use process. Once the player is in the course, he has the possibility to subscribe to the insurance through his mobile phone