CBA has expanded its mobile P2P payment app Kaching on Facebook, integrating in the social network’s functionalities

Country: Australiacba-kaching
Year: 2011

  • CBA announced that its Kaching application had been downloaded 750,000 times and had processed almost $4 billion worth of payments in 2012
  • Kaching users made an average of 6% of peer-to-peer payments to their Facebook friends

Concept

  • Kaching, P2P payment app, which debuted on the iOS Apple Store, expands In 2013 as a social app that can be accessed from within Facebook
    • Pay Facebook friends or anyone with an email address or Australian mobile number and bank account
    • Request payments from more forgetful friends
    • Gift payments to friends and family on Facebook for special occasions such as birthdays
    • Make payments to Facebook Events
    • View your account balance and transaction history