“Talk to Chuck” an expert service from Charles Schwab

Country: United Statescharles-schwab
Year: 2012

  • “‘Talk to Chuck” was considered as a highly retail-driven program and had been replaced by a “more inclusive” campaign branded “Own Your Tomorrow”

Concept

  • “Talk to Chuck” is a campaign used by Charles Schwab in order to promote the proximity of advisors with their customers
  • In the branches, particularly New York, a special space had been dedicated to “Talk to chuck” , where customer who couldn’t find and answer thanks to branch advisors can contact other experts through video-conferencing