- Create a dedicated platform to interact with prospective young customers and adopt a social media based approach to leverage on a viral effect
- Guide, advise and provide tools on banking activities, while promoting banking offer
- The Malaysian bank CIMB has created a specific platform targeting people between 12 and 23
- The access to platform is made signing-in with their Facebook or Twitter account
- On the platform, users can find:
- Tools to define their personality, their habits and to manage their finances setting financial and saving goals Rewards and privileges
- Articles on career building or financial planning.
- Dedicated offers and promotions (Mastercard, Savings plan, etc.).
- Tips on online banking & ATM
- Leveraging on social media, the platform has taken advantage of a viral marketing effect on the promotion of their youth banking offer