Frank stores are replicating a youth shopping experience

Country: Singaporefrank
Year: 2011

  • A dedicated branch to Gen Y
  • A conception store where customers can take their time to browse, touch and ask questions about the products and discuss their banking needs
  • The shopping experience remind the one of shopping for a gadget or fashion item.

Concept

  • “We actually built a to-scale model of the store out of cardboard in our studio and brought people in to go through it so we could refine and improve it”.
  • It has been optimized for a standard stall in any typical shopping mall