- A dedicated branch to Gen Y
- A conception store where customers can take their time to browse, touch and ask questions about the products and discuss their banking needs
- The shopping experience remind the one of shopping for a gadget or fashion item.
- “We actually built a to-scale model of the store out of cardboard in our studio and brought people in to go through it so we could refine and improve it”.
- It has been optimized for a standard stall in any typical shopping mall