Globe and Hospital Benefit have partnered to offer a free medical short term insurance as a bonus when customers are using financial services (cash transfer)

Country: Philippineshospital-benefit
Year: 2011

  • Leverage on a partnership with a payment service provider to reach a new segment of customers

Concept

  • All the beneficiaries from a transfer through GCASH solution – the mobile carrier cash transfer service – have access to a 30 days free medical insurance program provided by Hospital Benefit
  • For each transfer received, whatever the amount is, the beneficiary has 30 days of free medical insurance.
  • This insurance covers all the medical and hospitalization bills, except cancer, pregnancy, car accident due to alcohol or other drugs.
  • The insurance is available during 30 days, following the initial transfer, and is extended for 30 additional days if another transfer occurs