ICICI combines “social” value-added features with access to basic banking services within Facebook and on its Facebook application Pockets

Country: Indiaicici
Year: 2013

  • Strong presence on Facebook (2.5 million followers), constantly enhancing its bouquet of offerings : Pockets is a progression of the ‘Your Bank’ app introduced in 2012
  • Gartner has published that ICICI Bank’s Facebook banking is one of the best social banking applications

Concept

  • Split ‘n’ share group expenses
  • Pay a friend
  • Recharge prepaid mobile
  • Book movie tickets
  • See a summary of all relations with the bank: savings account, credit card, loan or demat account
  • Check account balance and perform transactions
  • Keep track of last 10 transactions
  • Get details of your credit card dues, balance and limit
  • View and download credit card e-statements
  • And much more !..