Prudential launched “PRU For You”, Hong Kong’s first life insurance digital customer insight panel in February 2014


Country: Hong Kong, Chinaprudential
Year: 2014


  • Community members share ideas and feedback on marketing, product and other customer service initiatives, as well as offering their views via surveys on health, investment and retirement issues
  • The innovative platform allows Prudential to proactively gather direct input from customers to help guide key product marketing and business decision making
  • PRU For You uses technology, customer analytics and consumer research to help provide a more comprehensive level of engagement with the customers
  • Members can take part in English, Traditional Chinese or Simplified Chinese through personal computers, smartphones or tablets, and may enjoy incentives and prizes as rewards for their support