RBC has well equipped itinerant agents

Country: Canadarbc
Year: 2013

  • Bank notices a strong decrease of unachieved applications and the proportion of mistakes in the files had been reduced by 75%
  • The average number of agent visits per customer decreased from 3 to 1
  • Cost saving are estimated at $8 millions per year

Concept

  • Itinerant agents in charge of investment services and retirement products are in charge of visiting customers at home
  • A special process has been developed on iPads including electronic forms and signature
  • The process has been dematerialized and all documents are transferred electronically and all steps of process are easy to follow-up
  • Good example of integration of front and back office