ADT and State Farm join hands to help its customers better manage and control their homes with the ADT Pulse® home security and automation solution

Country: United Statesstate farm
Year: 2013

Concept

  • Offers from ADT to State Farm Customers
    • ADT proposes special offers such a free in-home security consultation, 24/7 professional monitoring by trained ADT security specialists and custom installation with a six-month money-back guarantee
    • Enhanced features of ADT Pulse’s remote access capabilities allow State Farm customers to view real time video of their premises; manage their energy consumption by controlling thermostats, small appliances and lights; and receive notifications and alerts via phone, email or text
  • Offers from State Farm to ADT users
    • Homeowners discount up to 10%; Renters discount up to 15%
    • Discount not dependent on customer behavior
  • Distribution channels
    • State Farm insured clients can purchase ADT products by directly contacting the ADT call center to fix an appointment with a specialist who visits the house free of cost to propose a product

Consumer Benefits

  • Discounts on insurance premiums
  • Better manage energy consumption and save money on energy bills
  • View real-time video footage from home security cameras
  • Receive phone, email or text message notifications and alerts about the security status of your home
    Mitigate loss thanks to higher vigilance and better care of homes

Illustration

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