Advize seeks to simplify life insurance investments and management

Country: France

Year: 2012

Concept

  • Advize is a robo advisor platform dedicated to life insurance investments for private individuals
  • The offer includes bespoke advise from robots, but also from humans thanks to a specific partnership with analysts from Morningstar
  • Advize established a partnership with Generali to develop a specific life insurance contract
  • To reassure and attract potential clients, Advize offers the possibility to create a virtual wallet to evaluate its services before investing money
  • Advize’s business model is based on earning returns on annual managment fees (from 0.60% to 0.85%)

Consumer Benefits

  • Easy: the start-up makes it simple to complete and manage a contract even for beginners
  • Accessibility: only €1 000 for a first deposit and €0 entry fees
  • Trust: strong partnership established with the italian insurer Generali

How to use it

  • Interested individuals fill out the online form and automatically become an Advize client
  • After the first deposit is made on the website, clients receive advise from Morningstar specialists each week
  • Investors are then free to manage their contract depending on their risk/reward preferences

Illustration

*French Only*