Automation is fast invading the field of investment management. Artificial intelligence called Robo-Advisors are now offering cloud-based, computer-aided investment recommendations tailor fit to the wealth, risk tolerance and time span of an investor.
Operating online as financial management service providers, Robo-Advisors use a set of rules or computer algorithms, in determining the most appropriate product for a client. Its most noteworthy benefit are fees that are substantially lower than those charged by human wealth-management advisors.
Computer algorithms though depend on the business model set down by a Robo-Advisor.
Examples of Robo-Advisor Business Models
Robo-advisor services currently available to choose online, come in different business models but have common business traits. They all use advanced and sophisticated computer technology following a set of algorithms in offering auto investment platforms; usually involving Exchange Traded Funds (ETFs) such as stocks, bonds and other marketable commodities.
The fees charged are minimal, whilst the investment portfolio recommended are bespoke to a particular type of investment venturer; i.e. newbies, moneyed individuals, entities, or even human-based financial service companies. Communication with clients are generally coursed through emails, video chats or phones, instead of the conventional face-to-face approach practiced by human financial investment handlers.
A Robo-Advisor may have a business-to business model (B2B), therefore offering investment platforms to financial advisers seeking for appropriate investment products they intend to recommend to their own set of clientele.
Some others offer hybrid services of furnishing automated investment platform and of giving access to highly trained financial consultants. This model affords wealthier investors the automated investment tools, options and human insights that will empower them to manage financial assets on their own, using a single automated platform.
In not limiting the availability of cloud-based automated investment platforms to wealthier investors, there are online Robo-Advisors centered on offering goal-based investment services to newbies or beginner venturers. This business model do not require a minimum investment amount. Its investment portfolio is built in ways that minimize taxes on earnings, and are tailor fit based on investor’s account fund, and on information individually submitted as answers to a set of personalized questionnaires.